Modiwlau cwrs N1AV | MA/BUSMRK
MA Business and Marketing
Modiwlau Blwyddyn 1
             Compulsory Modules             The student must take 105 credits from
            
                the modules.         
            
            
                
                    
                        
                            
                                
                            
                                                   September Start Students
                        
                            
                                          The student must take a maximum of 0
                        
                            
                             credits from the modules.         
                        
                        
                                        ASB-4006 Marketing Strategy
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ASB-4413 Int'l Strategic Management
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ASB-4032 Prof Competence for Marketing 
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ASB-4521 Int'l Marketing Communication
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ASB-4439 International Marketing
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                
                                    
                                        ASB-4010 New Venture Creation
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                
                                    
                                        ASB-4115 Management Research
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                     Dissertation / Applied Business Project
            
                The student must take 60 credits
            
                from the modules.         
            
            
                
                    
                        
                                     Optional Modules September Start
            
                The student must take 15 credits
            
                from the modules.         
            
            
                
                    
                        
                        
                                        ASB-4530 Global Brand Management
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ASB-4431 Organisations and People
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        QXS-4005 English for International Busi
                                        
                                        (15)
                                        
                                        
                                        (Semester 1)
                                    
                                
                            
                                
                                    
                                        ASB-4426 Contemporary Issues in Mgmt
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)
                                    
                                
                            
                                
                                    
                                        ASB-4440 Consumers in Global & Digital
                                        
                                        (15)
                                        
                                        
                                        (Semester 2)