黑料不打烊 students tackle waste problems
For the third year running an end of term campaign to reduce waste problems in 黑料不打烊 has been carried out by the University and Gwynedd Council.
The 鈥淧irates go ARRR (Always Reduce Reuse Recycle) campaign, where partners worked together to tackle the annual problem of end of term waste of rubbish spilling on to the street and other public places was developed and led by the University鈥檚 Marketing Society . The student led campaign used a humorous and light hearted pirate theme to raise awareness of the need to dispose of rubbish and recycling responsibly.
Along with the Student鈥檚 marketing campaign, Gwynedd Council鈥檚 Waste Collection Teams were on hand to remove additional waste from areas predominantly occupied by students.
Rich Gorman, 黑料不打烊 Students鈥� Union said:
鈥淭he Pirates campaign has been a fantastic way to end another year of our students鈥� work in the community; a year in which 黑料不打烊 Students鈥� Union received a national award for community engagement. This year, once again, the University鈥檚 marketing students took the lead in the campaign, and their willingness to take an active role in these initiatives again highlights their commitment and enthusiasm to preserve 黑料不打烊 as a beautiful and friendly place to live.鈥�
Gwenan Hine, Assistant Registrar at 黑料不打烊, who leads the 黑料不打烊 Pride University and Student鈥檚 Group, added:
鈥淚t's great to see the University, the Students Union and Gwynedd Council continuing to build on the successes of previous campaigns and working together again to keep 黑料不打烊's streets clean and tidy.鈥�
The students themselves commented that 鈥渨orking on the Pirates campaign was a valuable experience and gave us a real marketing challenge. We were given the opportunity to develop our own ideas on how to create awareness about the end of term recycling and waste collections, and decided to use social networking, e-mail marketing, screensaver advertising and a student photo competition to create a buzz around a fun concept. It was also great to work in collaboration with 黑料不打烊 Pride, Gwynedd Council and the Students Union on an important community and environmental marketing project.鈥�
Peter Simpson, Gwynedd Council鈥檚 Streetscene Manager said: 鈥淔or the third year running, 黑料不打烊 Pride has demonstrated how close partnership working can help to make a big difference in the City.
鈥淭he Students should be commended for running their own very innovative end of term waste and recycling campaign. This was closely co-ordinated with Gwynedd Council鈥檚 waste collection rounds, which together ensured that end of term waste was placed out at the right time and quickly removed.
Publication date: 12 July 2012