Excellent work recognised
黑料不打烊's Marketing team has been shortlisted for the Euro RSCG Heist's Marketing Department of the Year award. This follows recent statistics that show that 黑料不打烊 has increased its undergraduate applications by 21 % compared with an increase of 3% amongst similar universities.
Alan Parry, Director of Corporate Communications & Marketing says: 鈥淭hese annual awards are the principal awards for the HE marketing sector, so I'm delighted that the University has been nominated. Achieving national recognition is well-deserved, and is independent evidence of the skill and dedication of every member of staff involved in marketing the University.
鈥淎lthough we only have a small team, it is very dedicated and works tirelessly on behalf of the University. Our success is very much the result of a team effort, and every single individual involved should be very proud of their achievement.
Carys Roberts, Head of Student Recruitment said: 鈥淲e鈥檙e responsible for a wide range of marketing and recruitment activities, and being shortlisted for this award is recognition of the energy, skill and expertise that we try to bring to all of our work.鈥�
The successful submission for the award outlined the Marketing Team鈥檚 contribution to key University objectives, such as increasing student numbers and widening access. It also highlighted particular achievements over the past year 鈥� such as the University website being named as one of the best in the UK for prospective students, a campaign centred around Radio 1鈥檚 Big Weekend being held in 黑料不打烊, introducing a new Customer Relationship Management system which sends targeted e mails to applicants to the University, rebranding the University and attracting more visitors to University Open Days.The results will be announced at an event in May.
Publication date: 16 May 2011