Our Research Themes Understanding Consumers
The Understanding Consumers research planning group brings together academics with interests in risky behaviours (e.g., smoking), sustainable consumption, consumer attitudes to climate change and communication, community engagement, branding, profile/persona marketing, consumer decision-making and the impact of social norms on individual decisions, the impact of emotions on (in)action, discrimination behaviours, and the ethics of business practices and their effects on consumers. The group combines expertise in a number of methodologies including qualitative research (interviews, focus groups), surveys, quantitative modelling, field experiments and ethnography. We organise various events to reflect our research in this area including the memorable Consumer Research Summit that was held at 黑料不打烊. See our past events for more details.
Our group members include:
- Dr Sara Parry
- Dr Sonya Hanna
- Dr Beata Kupiec Teahan
- Mr Carl Mather
- Dr Graeme Pearce
- Dr Charlotte Rimmer
- Dr Georgina Smith
- Dr Steffan Thomas
To view a list of PhD projects we have an interest in supervising please visit our PhD course page.
Our Research Themes Tourism, destinations, and place engagement
The Tourism, destinations, and place engagement research planning group aims to develop research in wider topics related to tourism, destinations, and places. Adopting a multidisciplinary approach, the group analyses the tourism sector, place branding, and destination management and marketing employing both quantitative and qualitative research methods. Tourism is characterised by the existence of an abundance of data, which, if properly edited and analysed, can extend theoretical knowledge, and offer managerial implications to tourism businesses. Consequently, the group focuses on tourism analytics. The group also places particular attention to sustainability, including the economic and sociocultural sustainability of both tourism development and place identity and branding.
Our group members include:
External Member
Dr Nam Dang
Read about one of our research projects.
To view a list of PhD projects we have an interest in supervising please visit our PhD course page.
Our Research Themes Organisational behaviour
The Organisational behaviour research planning group contributes to existing and new knowledge creation in the following research fields: HRM, SME鈥檚 internationalisation, innovation, entrepreneurial behaviour, CSR, sustainability, stakeholder engagement, and sustainable supply chain management. The group adopts various methodological approaches to include ethnography, action research, case study and forecast modelling.
Our group members include:
- Prof Michael Butler
- Dr Chris Davies
- Dr Mahshid Bagheri
- Dr Clair Doloriert
- Dr Siwan Mitchelmore
- Dr Kaleem Ullah
To view a list of PhD projects we have an interest in supervising please visit our PhD course page.
Our Research Themes Tax and Welfare
The Tax and Welfare research planning group is interested in examining all topics relating to taxes and benefits in Wales and similar nations/territories around the world. The group brings together economists, accountants, and other social scientists to consider taxation and welfare from a variety of perspectives. Members of the multidisciplinary team have an existing reputation of working together with partners on issues relating to devolved taxes and social welfare programmes in Wales. The group adopts several different quantitative and qualitative methodological approaches, such as cluster analysis, forecast modelling, ethnography, action research and case study.
Our group members include:
External members:
PhD students:
To view a list of PhD projects we have an interest in supervising please visit our PhD course page.
Meet the staff members that make up the Rhanbarth Management Board.
Meet the staff members that make up the Rhanbarth Management Board.
Blogs and Media Appearances
We are proud that our team have an existing reputation of working with the media to promote their expertise and research on issues that affect industry, poverty, economy and society. Details of our media coverage and appearances can be found below.
- Dr Heather He and Dr Linda Osti have been invited to present at the Operational Research Society event Sustainability & Global Challenges Forum: Operational Research and Data Science for a Sustainable, Resilient Future at the University of Warwick on 28 April 2026. Their presentation will focus on 鈥淰isitor Analytics for Sustainable and Resilient Tourism Destinations鈥. Further information and registration to the event can be found here:
- - ISP Project on Community-led tourism in Uganda.
- Dr Rhys ap Gwilym contributed to , which discusses the subject of Tourism Taxes. He had the opportunity to discuss the work that he and Dr Linda Osti recently completed on how tourism tax revenues are spent, as well as the work that Rhanbarth鈥檚 Tax and Welfare group published in 2022 on the overall tax burdens faced by tourism providers in different jurisdictions.
- How to make your outdoor business accessible: A story from a disabled business researcher - Dr Felix Shi
- Dr Linda Otsi's interview with The Guardian -
- Dr Linda Otsi Interview with BBC News -
Working Papers and Publications
Our research is always developing and our team members are active in their research work. Find details below of our working papers and team members' publications.
- The Conversation -
Latest News and Events
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Rhanbarth, The Albert Gubay Business School, Hen Goleg, 黑料不打烊, Gwynedd LL57 2DG